The Board reaffirmed a fundamental premise of NYAMA's mission: airports are the centerpiece of aviation services and businesses, and the Association's primary focus is on sustaining the viability of the state's airports. If that job is done well, a wide range of benefits will accrue to the state in the form of air service, employment, economic development, and government revenues. The mission statement was updated to incorporate this premise and reflect the interrelationship of viable airports, economic vitality, and community benefit:
NYAMA's mission is to promote the viability and business interests of New York State's airports, which are the centerpiece of aviation services and drivers of economic development. Through advocacy, education, communications and business services, NYAMA supports New York's airports and the businesses and communities that rely upon them.
NYAMA's vision of itself continues to be that of a respected, dynamic and effective voice for New York's airports. For this 2010 update to the strategic plan, the Board's discussion suggested the following vision:
NYAMA is a leadership organization in aviation, both in New York State and nationally. It is recognized by public officials as well as aviation interests as the leader and the voice of airports and aviation in New York. NYAMA is a strong and effective advocate for airports, which helps them deliver major positive economic impact by bringing air service, jobs and tax revenues to the state and its communities. NYAMA is an adept communicator with both internal and external audiences, and it uses this skill to achieve advocacy goals and provide valuable member services. NYAMA is committed to education as a means of strengthening airports and the aviation industry and informing the public about aviation's contribution to community vitality and economic growth. NYAMA has a broad and strong membership that contributes to its reputation and its financial strength.
The NYAMA Board of Directors met on July 20, 2010 to discuss its current situation and update the Association's strategic plan that was initially developed in 2003 and updated in 2007. The Board reviewed the results of a strategic survey that covered mission, current goals, vision, issues and trends in the operating environment including the opportunities and threats they present, and the Association's assets and limitations in dealing with those issues.
Given the situation assessment, mission and vision and critical issues concurred in by the NYAMA board, five strategic priorities have been identified:
1. Increasing effectiveness in advocacy and government relations
2. Enhancing NYAMA's reputation as the "Voice of Aviation in New York"
3. Promoting the contribution of aviation and airports to community and economic development
4. Using education and training initiatives to support airports and advance aviation
5. Strengthening the membership base
This plan will guide the Association's priorities over the next three years. The Board will work with its committees and staff to develop specific objectives and determine how best to put the plan into operation over the next 18 to 24 months.